“This is a huge f**k-up. I can’t believe that this happened.” These words were uttered a short while after the giant ad went up on the side of Apple’s 5th Avenue store in New York City by a member of Apple’s marketing team. The ad was supposed to be a giant picture of Apple’s iPhone, with “Introducing iPhone. Apple reinvents the phone.” written above it. Instead, a giant picture of Steve Jobs sitting on a toilet replaced the iPhone, along with the words “Introducing iShit. Apple reinvents the shitter.”
Doublewide Printers, the company responsible for the printing and hanging of the ad has apologized for the incident. Mark Charles, the President of Doublewide told us, “It was originally made to be a joke that we were going to put on the side of Steve Jobs house for his birthday. The two files somehow got swapped and this one ended up here for the world to see. This one was my bad, my bad.”
Carla Lee, a tourist visiting New York City, told Macdiculous, “I saw the ad and I was ready to go get me an iShit. If Steve Jobs made it, you know its good. I was really disappointed to find out that there was no iShit. No iShit! Can you belive it?”
Somehow, we can.