In a move that few people expected, Apple today began shipping their long awaited Apple TV device..well, kind of. Instead of shipping a nicely labeled box with a great gadget inside, Apple decided to ship just the box. “We decided that since there will be more delays with the Apple TV, we will ship the boxes and the user manual so that people can get excited about receiving it, and also learn about how to use it properly,” said one Apple exec in charge of product shipping.

When asked if Apple is concerned that by shipping an empty box, customers would grow upset, the exec told us, “Hell no. Why would they get angry? They should be happy that they are getting anything at all. Besides, it isn’t an empty box. As I said before, the user manual is in the box.”

When asked what customers could possibly do with an empty Apple TV box, the exec replied “Listen, it isn’t empty. I said it before, and I will say it again. There is a user manual inside the box. Plus, the box might look good if it was for a birthday present. You could still give it and then tell the person that it hasn’t shipped yet, but as soon as it does, he will get it. Or maybe let a baby play in the box. If you are moving, the box could be handy for carrying a plant or some books in.”

We ended the interview, thanking him for sending us all an empty box, to which the exec responded, “IT ISN’T EMPTY! THERE IS A FRIGGIN’ USER MANUAL INSIDE. WHAT’S WRONG WITH YOU PEOPLE? DON’T YOU GET IT? AHHHHHHHH!”

Ok, well, uhh, thanks anyway, uhh, for the empty box.

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